City leaders are rolling out a multimillion-dollar effort to breathe new life into Santa Monica’s struggling downtown, including the iconic Third Street Promenade, as officials try to reverse years of declining foot traffic and business closures. The city is launching a $3 million economic revitalization fund aimed at attracting new restaurants, helping existing businesses renovate […]City leaders are rolling out a multimillion-dollar effort to breathe new life into Santa Monica’s struggling downtown, including the iconic Third Street Promenade, as officials try to reverse years of declining foot traffic and business closures. The city is launching a $3 million economic revitalization fund aimed at attracting new restaurants, helping existing businesses renovate […]



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