Red Bull has been a partner with the Coachella Valley Music and Arts Festival for 20 years, but this year, they provided festivalgoers with an elevated hospitality experience that included Nobu sushi and spicy watermelon margaritas.
The Red Bull Mirage debuted at Coachella 2025, it’s first of five years that the multi-level installation will be at the Empire Polo Club during both weekends. It’s the first time a structure like this has debuted at the music festival.
@the.socal.local If you’re curious what the new Red Bull Mirage is at Coachella 2025, we got a behind the scenes look at the building and what’s on each floor. Visit the link in our bio for more Coachella 2025 updates. #coachella #coachella2025 #redbull #redbullmirage @Red Bull #nobu #nobushi
But what exactly is the Red Bull Mirage, and how can Coachella attendees visit it during the three-day festival?
The Red Bull Mirage is located across from the Quasar Stage. On the exterior of the installation is a beverage area, where guests can purchase unique Red Bull cocktails and mocktails, including a Red Bull summer slushie, a Red Bull spicy watermelon margarita and a Red Bull bellini. There is also a DJ booth so that attendees can jam out as they cool down in the shade with their beverages.
The first level of the Red Bull Mirage offers a unique dining opportunity for festivalgoers as Red Bull has brought the high-end restaurant Nobu to the Empire Polo Club. Anyone who attends Coachella, regardless of their wristband, is able to make a reservation to dine at Nobu. Those who are able to book a reservation will enjoy a 14-course omakase meal. The experience is limited as there are only 18 seats available at a time, with a 50-minute turnaround. There is also a Red Bull bar on this level that serves beverages similar to those available outside of the Red Bull Mirage. There is also plenty of outdoor seating on this level for those who want to watch sets on the Quasar stage.
@the.socal.local The Red Bull Mirage debuted at Coachella 2025 for its first of five years at the annual music and arts festival in Indio, California. The space is a unique way to view performances from the Quasar stage. Additionally there’s a Nobu restaurant on the first level that all festival goers can make a reservation for during the three day music and arts festival at the Empire Polo Club. Learn more about the Red Bull Mirage at the link in our bio. #coachella #coachella2025 #redbull #redbullmirage #quasarstage
The second level is for friends and family. On Saturdays and Sundays, this level featured surprise DJ sets including DJ PEE .WEE, aka Anderson .Paak, and social media personality turned DJ, Tinx. It also has its own balcony and Red Bull bar.
The third and final level of the 20,000+ square-foot Red Bull Mirage is designated for artists and VIPs. This level has an indoor portion with seating, providing guests a nice place to cool down. There is also an additional beverage menu on this level, which includes Champagne, wine, beer, seltzer and hard liquor in addition to the Red Bull beverages. Food-wise, there is a Nobu package for $3,000, Crab & Caviar for $1,500, Nobu Chicken Tenders and Truffle Parm Fries for $500 and caviar service for $600. The balcony on this level gives those fortunate enough to visit a unique 360° view of the Empire Polo grounds, where Coachella takes place.
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