(KRON) — Pliny the Younger, a limited-edition triple IPA that’s only available for a couple of weeks a year, hit bars and restaurants around the Bay Area this week. The sought-after beer is brewed by Russian River Brewing Co. in the North Bay and is the more hoppy cousin of Russian River’s Pliny the Elder, which is brewed year-round.
On Friday, Russian River announced that truckloads of shipments were already hauling out for destinations in Colorado, Maine and Philadelphia. Kegs in Sonoma County and elsewhere in the Bay Area started getting tapped Monday, according to a social post from the brewery.
“Pliny the Younger season is finally here!” the post read. “Our packaging team is busy kegging Pliny the Younger 2025 for wholesale draft distribution which begins Monday.”
The beer will be available at Russian River’s Santa Rosa and Windsor pubs for two weeks between March 21 and April 3. The release used to take place in February, but the brewery said it was forced to postpone it back in 2022 due a COVID outbreak among staff.
“It ended up being a happy accident,” the brewery said. “Not only were we more prepared, but the weather was better and the days longer. In addition, brewing the beer over the course of a couple of months was extremely helpful to our overall production schedule.”
Pliny’s distribution to bars and the release at the brew pubs used to coincide. But since pushing it back in 2022, they have continued to release Pliny the Younger to bars in February and do the brewpub release a few weeks later.
If you’re planning on attending the brewpub release, here’s how it works. Upon entering the pub, you’ll be issued a colored and dated wristband. These wristbands have four pull-tabs to be redeemed for the ability to purchase three 10 oz. pours and up to three bottles of Pliny the Younger.
During the two-week event, the brew pubs will be open from 11 a.m. until 10 p.m. People tend to arrive early and wait in lines and Russian River said its security team will be monitoring for line-cutting.
(KRON) — Pliny the Younger, a limited-edition triple IPA that’s only available for a couple of weeks a year, hit bars and restaurants around the Bay Area this week. The sought-after beer is brewed by Russian River Brewing Co. in the North Bay and is the more hoppy cousin of Russian River’s Pliny the Elder, […]
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