A controversial artificial intelligence tool that many believe threatens television and film production was formally released on Monday.
OpenAI’s Sora video generator is now available for many who use the company’s popular ChatGPT program, though users in the European Union, Switzerland and United Kingdom are prohibited.
Sora can currently take text prompts and produce short videos, though some worry that the program could eventually lead to “a future in which AI displaced jobs throughout Hollywood,” the Los Angeles Times reports.
“We really believe that Sora can open doors for people to explore and share their creativity visually, especially without extensive resources or training,” Souki Mansoor, artist program lead for Sora with OpenAI, told the Times in an interview. “As we know, filmmaking is very expensive.”
Mansoor added that they believe Sora can help “artists bring very ambitious projects to life without expensive resources.”
Some artists, however, are worried about misuse, such as the creation of realistic-appearing but fake videos that could hurt someone’s reputation
As a result, OpenAI could limit the use of recognizable humans in its videos, though some professionals argue that they need to be able to put specific people in their videos, as Mark Wilson of Fast Company reports.
While much remains unsettled, Wilson noted that one big fact changed Monday morning.
“OpenAI’s Sora is available now. Reality is gone forever.”
A controversial artificial intelligence tool that many believe threatens television and film production was formally released on Monday. OpenAI’s Sora video generator is now available for many who use the company’s popular ChatGPT program, though users in the European Union, Switzerland and United Kingdom are prohibited. Sora can currently take text prompts and produce short […]



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