In an effort to bring its Japanese sandwiches and snacks to the states, 7-Eleven has slowly rolled out a series of new foods, some of which have popped in Orange County over the last couple of weeks.
In a written statement, 7-Eleven said it is working closely with its Japan stores to bring items like chicken teriyaki rice balls, miso ramen, sweet chili crisp, Mangonada donuts dusted with Tajin, barbecue pork sliders, chicken curry bowls and egg sandwiches to shelves in the United States.
Most notably, the Japanese egg sandwich (tamago sando) has been spotted at O.C. stores. As first reported by Eater, a handful of TikTok creators reported sightings of the egg sandwich, noted for its use of milk bread, at local stores.
On July 24, Instagram creator Greenonionbun shared a video showing the egg salad sandwich she found at a local 7-Eleven. Two days later, Tiktoker Camille | Aubdb Baddie came across the sandwiches in La Palma/Cypress.
Chicken Teriyaki rice balls will be part of 7-Eleven’s Japanese snack offerings in the states. (Photo courtesy of 7-Eleven)
Unlike traditional tamago sandos, which do away with the crust for a more minimal look, the 7-Eleven’s version comes equipped with the crust intact.
The company wasn’t able to say exactly which stores will lay claim to the cult-favorite fare, only that they’ll be found in select stores across the U.S. Recent visits to 7-Eleven stores in San Juan Capistrano, Laguna Beach and Laguna Niguel showed shelved stocked with only the Japanese-style egg sandwich, which the packaging describes as containing “lightly seasoned hard boiled egg” with mayonnaise, Dijon mustard on “fluffy milk bread.”
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The introduction of the new snacks and sandwiches is meant to mimic konbini culture, convenience stores that act as a community hub (not to mention a major tourist destination for visitors) with arguably better fare and service. Lawson’s, Family Mart and 7-Eleven make up most konbini in Japan.
7-Eleven’s origin dates to 1927, when a handful of icehouse companies merged to form the Southland Ice Company in Dallas, Texas. Originally named named Tote’m Stores, the company changed its name in 1946 to 7-Eleven to reflect its hours of operation: open from 7 a.m. to 11 p.m.
In 2005, Seven & I Holdings, based in Tokyo, Japan, became the parent company of 7-Eleven. This year the company CEO Ryuichi Isaka said he hopes to replicate the success of its Japan stores and konbini culture here in America with fresher foods, seasonal varieties and better products.
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