The computer keyboard has been around for decades, but one startup believes it’s ripe for reinvention.
Enter NUIO – with an innovative take on the traditional keyboard.
Brothers Greg and Tom Wilson have backgrounds at Apple and in product design.
“We have three principles when we design anything. We want to innovate, create premium materials, and be human-centered,” Greg Wilson explained to me on a recent visit to KTLA.
The duo has unveiled their first product—a wireless, split keyboard that can be arranged in various ways.
“We’ve been in the rectangular world for a long time, and we’re trying to break the rectangular status quo,” said Greg.
The Flow keyboard aims to help you focus on working and not your wrists.
“You can start to position it in ways that it just feels more comfortable,” Tom Wilson showed me.
The system comes with various accessories to fully customize your space, including wristpads, a trackpad, and adjustable stands.
The magic lies in the magnetics – everything sits on a magnetic desk pad.
“All of a sudden, it’s the first time I’ve ever been able to really have a product adapt to me rather than the other way around,” said Tom Wilson.
The system works with Macs and PCs, phones and tablets, but there will be a learning curve.
“For a couple of days, just to get a feel for things, about two weeks for some folks, depending on your typing proficiency,” Tom Wilson said.
The Flow keyboard is aimed at anyone who wants a better setup, including music creators, editors, photographers, CAD users, and accountants.
NUIO’s commitment to quality comes with a premium price tag—the keyboard alone is $400, with accessories ranging from $100 to $250.
“If we’re going to spend a lot of time on this, we want it to be the best product possible and not necessarily the cheapest product possible. We want the best experience possible,” concluded Greg Wilson.
The computer keyboard has been around for decades, but one startup believes it’s ripe for reinvention. Enter NUIO – with an innovative take on the traditional keyboard. Brothers Greg and Tom Wilson have backgrounds at Apple and in product design. “We have three principles when we design anything. We want to innovate, create premium materials, […]